My work lives at the intersection of strategy and craft. I don't just make things look good. I think hard about why they should look that way, who they're for, and what they need to do in the world. That means I'm just as comfortable in a strategy session as I am in Illustrator, and I move between the two pretty naturally.

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Over the years I've led creative for organizations across higher education, the arts, corporate events, and nonprofit spaces, building brand identities, integrated campaigns, experiential environments, and everything in between. From a full university rebrand spanning 13 programs to event experiences that brought hundreds of people together, I've learned that the best creative work is rooted in listening first.

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I care deeply about mentorship and collaboration. Some of the work I'm most proud of wasn't just a deliverable. It was a junior designer who finally understood why hierarchy matters, or a stakeholder who walked away from a meeting actually excited about the creative direction. That kind of buy-in is earned, and I love earning it.

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Outside of work, I'm a mom, a soccer sideline regular, and someone who believes travel changes how you see everything, including your own work. This year that means Argentina and World Cup stadiums. I can't wait.

If you're looking for a creative partner who brings both vision and follow-through, I'd love to connect. Let's make something worth remembering.