Reinventing a low-engagement partner webinar program into a high-value educational experience.

Following client feedback from our 2024 advisory board, I helped transition our traditional partner spotlight webinars into an education focused webinar series centered around emerging trends and actionable insights within hospitality and events.

I helped shape a new strategy focused on delivering meaningful content audiences genuinely wanted to engage with through expert conversations covering topics including AI, sports hospitality, wellness, non alcoholic events, cruising trends, RFP strategy, and more.