LaunchCamp is a weeklong entrepreneurial festival held throughout Cedar Falls, designed to celebrate innovation, community, and local business growth. As the brand lead on the four-person planning committee, I developed the full visual identity for the event, including the design system, logos, and creative direction. I created all event graphics, built the social media strategy, and designed visuals for individual sessions, merchandise (including t-shirts), programs, and on-site materials. This cohesive branding helped unify the festival experience across platforms and touchpoints, ensuring strong recognition and engagement throughout the week.